By Parker 
In today’s rapidly expanding online marketplace and increasing reliance on customer satisfaction, your closest competition can come from around the corner or from the other side of the world. Many brands have discovered that maintaining contact with existing customers is just as important as gaining new ones. Customer loyalty platforms have emerged as powerful tools that allow brands to do both.
We’ll explore the benefits that customer loyalty platforms can bring to the way you engage with your customers and discover how they can also help raise your brand awareness and increase market share.
Guarantee Retention of Existing Customers
When all your questions are being answered, and your product and service needs are being met, why look elsewhere? This is the basic premise behind loyalty platforms. The platform aims to help you engage with customers and supply a heightened level of customer service that makes them less likely to try another brand.
Set Your Brand Apart from the Competition
The more you engage with your customers and inform them about discounts, limited offers, and new products and services, the better they will get to know your brand and the higher regard they’ll have for it over competing brands. Having a loyalty platform they can browse is an open invitation for the customer to learn more about your products and services.
Encourage Word-of-mouth Marketing
Particularly with niche products and services, word-of-mouth marketing is extremely valuable, whether the word is coming from an influential member of the community or many regular customers. People tend to trust the word of a satisfied customer first and foremost. Going “viral” with a word-of-mouth marketing campaign via a customer loyalty platform can be one of the quickest ways to build market share and raise brand awareness.
Enhance Customer Satisfaction
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A customer who feels a brand isn’t meeting their needs will not remain a customer for very long. Loyalty platforms encourage sharing valuable customer feedback on products and services. They can also provide crucial information on improvements that can be made in a brand’s supply chain or day-to-day operations. A brand that acts on a customer’s feedback will likely win that customer’s loyalty.
Show Gratitude to Customers
By offering the customer rewards, special discounts and membership services, you’re recognizing and proving the value of the customer to your brand and its future. Having a customer loyalty platform that your customers can easily access to see their points accumulation or browse new rewards offers makes the customer feel special and privileged.
Stimulate Revenue
Loyalty platforms can introduce new and existing customers to new revenue streams they might not have heard about. The new revenue streams can be based on customer feedback, further proving the customer’s value to the brand.
Contact BUZZEBEES
BUZZEBEES is a company in Thailand that offers sophisticated omnichannel customer loyalty platforms with end-to-end services and an extensive network of partners. Contact BUZZEBEEES today to schedule a meeting and learn more about the benefits a comprehensive customer loyalty platform could offer your brand.